About Us

At Tursian, we believe that true luxury means clinically effective skincare—rooted in science, driven by results, and elevated through global ingredient discovery. I’m Riyadh Swedaan, Founder and CEO. With a background in pharmaceuticals, I’ve spent years studying how powerful ingredients can transform skin when used at the right concentrations. For me, it was never just about what ingredients are included—but how much of them is used, and whether they can truly deliver change.


My passion for formulation was deeply influenced by my mentor and partner, Brandon Truaxe. Together, we traveled across five continents, uncovering both cutting-edge scientific innovations and time-honored natural ingredients. These journeys sparked the vision for Tursian: to create a brand that fuses global inspiration with rigorous pharmaceutical standards.


Tursian products are powered by over 322 high-performance, high concentration, active ingredients—sourced globally to target specific skin concerns, from hydration to cellular regeneration and better aging. Every formula is developed with purpose and precision—guided by clinical evidence, not marketing trends.


Our goal is simple: to give you skincare rooted in science - that works. Not in theory, but in real, visible results. At Tursian, every ingredient tells a story. And every product exists to support your skin’s long-term health, energy, and glow.


Welcome to Tursian—where science meets skin, and every formula is designed to perform.

Riyadh Swedaan with Tursian products
“I formulate with purpose—and without compromise. I believe high-performance skincare begins with what we leave out just as much as what we put in. That is why I choose to formulate with science not trends. Just what your skin truly needs—at the highest allowable concentrations, clinically backed, globally sourced, and designed to deliver real results”.
Riyadh Swedaan, Founder and CEO